Rihanna’s Fenty Beauty Line Revolutionizes the Beauty Industry

On Sept. 7, Robyn “Rihanna” Fenty launched her makeup line Fenty Beauty, which hit Sephora shelves around the world.

What is so special about Rihanna’s line?

Well, Fenty Beauty has forty shades of foundation, which is exceedingly more than the other competing lines. Whether the brand is high-end or extremely affordable, controversy has circulated about the neglect of dark-skinned women being accounted for.

photos from @FentyBeauty Instagram

photos from @FentyBeauty Instagram

There are many reviews on products that are supposedly inclusive and marketed towards all people, but it is clear that most makeup lines only put two or three dark shades to meet the quota. However, Rihanna took matters into her own hands and solved the problem. Her shades range from “100” being the palest to “490” being the darkest.

In Sephora stores everywhere, the darkest shades have been sold out the most. This gives market research and insight into why having dark shades in a makeup line are so important.

Rihanna’s line focuses on enhancing the natural skin and giving it a sun-kissed glow. She focused on the individual varieties of women, and catered to each one with this inclusive line.

Many people do not realize that there are more than just red and yellow undertones, there are blue, purple, green, yellow, etc. and Rihanna definitely demonstrated her knowledge and passion through the plethora of shades.

With her affordable prices and extensive color theory repertoire, Rihanna is definitely on her way to being a major brand in the beauty industry. Badgal RihRih strikes again.